This is Monish

Blog
Tweets
Instagrams
Resume
Facebook
Where I've been
What I've been reading
Video Favs
Where in the world is Monish?
Netflix Stream
Soundcloud
Ask me anything
Contact

Contact

Loading,

% complete

Posts

Posts

Audio

Profile
- May 28, 13
  
  simplysteezy:
  
  THE XX x NOTORIOUS BIG - DEAD WRONG
- May 12, 13
  
  #HappyMothersDay to Mama Datta!
- Apr 25, 13
  
  Au revoir
- Apr 25, 13
  
  #cakepomme #chocolateandpistachio #trottoir #Montreal #Noms
- Apr 24, 13
  
  Notre Dame Basilica #Montreal (at Basilique Notre-Dame)
- Apr 09, 13
  
  Beautiful Laurel Heights
- Apr 09, 13
  
  Alcatraz
- Apr 09, 13
  
  V Marketplace. Napa, CA
- Apr 09, 13
  
  Napa 3
- Apr 09, 13
  
  Napa 2
- Apr 09, 13
  
  Napa
- Apr 09, 13
  
  Wharfing around on Fisherman’s Wharf on Saturday evening.
- Apr 09, 13
  
  A visit to the Googlplex on 4/5! Given a tour by a ‘Noogler’ and a more experienced guys who’s worked at Google. Fun times, so inspiring, best campus ever!
- Apr 08, 13
  
  Going to miss this view from the living room of my airbnb pad #LaurelHts #SF #scenic #Airbnb #SanFrancisco
- Apr 08, 13
  
  #Napa (at Napa Valley Winery Exchange)
- Apr 01, 13
- Apr 01, 13
- Mar 31, 13
- Mar 31, 13
  
  Franklin Park Conservatory. Columbus, OH
- Mar 31, 13
Tweets

Tweets

Profile
- Coffee time #GetIt
  
  Jun 18, 13 from Twitter for iPhone Reply, Retweet, Favorite
- @StephanieFrasco No big deal, you'll want to keep returning!
  
  Jun 17, 13 from web in reply to StephanieFrasco Reply, Retweet, Favorite
- @badtzmapoo Bahahahah That's hilarious!
  
  Jun 17, 13 from web in reply to badtzmapoo Reply, Retweet, Favorite
- VivaKi Struggles For Reinvention in Digitally Savvy Publicis Network http://t.co/1lRD3LeZRc
  
  Jun 17, 13 from Tweet Button Reply, Retweet, Favorite
- @natashathakkar #StalkerAlert
  
  Jun 16, 13 from Twitter for iPhone in reply to natashathakkar Reply, Retweet, Favorite
- @kellylaine lol
  
  Jun 16, 13 from web in reply to kellylaine Reply, Retweet, Favorite
- Should Tipping be Banned? Great episode from Freakonomics Radio http://t.co/gyIme2RDjb
  
  Jun 16, 13 from Twitter for iPad Reply, Retweet, Favorite
- @natashathakkar #MindBlown
  
  Jun 16, 13 from web in reply to natashathakkar Reply, Retweet, Favorite
- @badtzmapoo :-/
  
  Jun 16, 13 from web in reply to badtzmapoo Reply, Retweet, Favorite
- Thinking a trip out to #Chicago is way overdue. What's going in July?
  
  Jun 16, 13 from web Reply, Retweet, Favorite
- RT @bombtune: "So what I need is an app for my phone that says ‘Look up!’ and shuts itself off." - @petersagal, in NYC http://t.co/mTA9GKFP…
  
  Jun 16, 13 from web Reply, Retweet, Favorite
- @rachaelgking lol fascinating!
  
  Jun 16, 13 from web in reply to rachaelgking Reply, Retweet, Favorite
- RT @Zen_Moments: We do not remember days; we remember moments. ~ Cesare Pavese http://t.co/gHyOLY7v
  
  Jun 16, 13 from web Reply, Retweet, Favorite
- @badtzmapoo I have milk and no cereal! haha
  
  Jun 16, 13 from web in reply to badtzmapoo Reply, Retweet, Favorite
- @Colleen_Clark Nice for a change, no?
  
  Jun 16, 13 from web in reply to Colleen_Clark Reply, Retweet, Favorite
- RT @FastCompany: Signals In The Sky: Google Announces "Project Loon", Balloon-Powered Internet http://t.co/E8uvr2iGTs
  
  Jun 15, 13 from web Reply, Retweet, Favorite
- @chwood @BestBuy Ughh FAIL.
  
  Jun 15, 13 from web in reply to chwood Reply, Retweet, Favorite
- @daniellegee I'm sorry :(
  
  Jun 15, 13 from web in reply to daniellegee Reply, Retweet, Favorite
- RT @Anlugulstad: Turkey:Police is now attacking Gezi Park. They are using tear gas. It seems 'it's a horrible horrible sight'. People being…
  
  Jun 15, 13 from web Reply, Retweet, Favorite
- @Jessie_Laux Last year, almost to the date!
  
  Jun 15, 13 from web in reply to Jessie_Laux Reply, Retweet, Favorite
Photos

Photos

Profile

" data-title="Stuck in rainy Harlem #NYC" data-link=""> " data-title="Somewhere over the rainbow" data-link=""> " data-title="#HappyMothersDay to Mama Datta!" data-link=""> " data-title="Au revoir" data-link=""> " data-title="#cakepomme #chocolateandpistachio #trottoir #Montreal #Noms" data-link=""> " data-title="Notre Dame Basilica #Montreal" data-link=""> " data-title="Montreal street art. #downtownmontreal #Meow #Kitteh #Art" data-link=""> " data-title="Bonjour funky colored homes in Montreal!" data-link=""> " data-title="#Paella" data-link=""> " data-title="Very appreciative on Fridays. #LikeABawss #Grateful" data-link=""> " data-title="Food trucks at work today! #NomNomNom" data-link=""> " data-title="Nice job with the Indian floral designs, Macy's windows" data-link=""> " data-title="Going to miss this view from the living room of my airbnb pad #LaurelHts #SF #scenic #Airbnb #SanFrancisco" data-link=""> " data-title="#Napa" data-link=""> " data-title="Napa. What a dump." data-link=""> " data-title="Vino!" data-link=""> " data-title="Good day at the Google!" data-link=""> " data-title="#Man #EssentialReading #MindBlown #SoMuchtoLearn #Monday" data-link=""> " data-title="" data-link=""> " data-title="Bentley" data-link="">
Info

Info

Profile
- Monish Datta
  
  Director Online Acquisition Marketing at Victoria's Secret
  
  Retail | Columbus, Ohio Area, US
  
  Summary
  
  Digital Marketing Professional with experience in Banking and Retail verticals. Proven success managing growing multimillion dollar online marketing programs with full P&L responsibility.
  
  I am passionate about Online Retail, Digital branding, New Customer Acquisition through internet marketing programs and Social Media Strategy for large retailers.
  
  Specialties: Strategic Planning for all Online Acquisition Marketing Channels including PPC (SEM), Natural Search Optimization (SEO), Affiliate Marketing, Comparison Shopping, Display Advertising, Remarketing/Intent based marketing programs.
  
  Experience
  - Oct 2012 - Present
    Director Online Acquisition Marketing / Victoria's Secret Direct
    
    Strategic planning for all Online Acquisition channels.
  - Apr 2010 - Oct 2012
    Manager, Online Acquisition/Internet Marketing / Victoria's Secret Direct
    
    •Strategic planning for all Online Acquisition channels including PPC, SEO, Affiliate marketing, Comparison shopping and Display Advertising.
    
    •Strategic planning for VSD's Social Media Initiatives including Facebook and Twitter.
    
    • Ensure Online Marketing support for key seasonal dates including Product Launches and VS Fashion show.
    
    •Internal Digital Marketing SME ensuring implementation of best practices across channels and developing new processes to support these.
    
    • Maintain and develop, New and Existing Vendor Partnerships to maximize efficiency and effectiveness of online acqusition investments
  - Jan 2008 - May 2010
    Senior Internet Marketing Analyst / Victoria's Secret Direct
    
    • Plan and oversee key online acquisition activities including paid search, search engine optimization, affiliate marketing, comparison shopping, display advertising, and web2.0 initiatives.
    
    • Develop and manage the internet marketing operating budget. Responsible for ROI and P&L analysis and reporting for online acquisition channels.
    
    • Track performance and proactively establish ROI metrics. Evaluate market research, test results, and competitive intelligence to adjust internet marketing strategies to meet changing market and competitive conditions.
    
    • Actively lead and partner with all cross-functional partners including key stakeholders such as finance, product merchants, creative and IT.
    
    • Maintain and develop all external acquisition vendor partnerships and lead contract negotiations to maximize efficiency and effectiveness of online acqusition investments
  - Jan 2007 - Jan 2008
    Internet Marketing Analyst / Amtrust Bank
    
    • Planned strategic internet marketing initiatives for the Internet channel, including SEM, SEO, E-mail Marketing and Display Advertising, servicing both AmTrust Bank's online retail channel AmTrustDirect.com as well as AmTrust.com.
    
    •Doubled online deposits in a single year and reduced online acquisition costs by half. Expanded Paid search efforts, while launching Natural search initiatives
    
    •Acted as project manager for key internet channel initiatives, including mortgage form sign up usability testing, Microsoft Sharepoint CMS implementation and cutover.
  - Aug 2006 - Dec 2006
    Website Coordinator / BGSU Office of Student Life
    
    Worked with Vice President of Student affairs to update and maintain various departmental websites under the office of student life
  Education
  - 2005 - 2006
    
    Bowling Green State University
    
    MBA in Management Information Systems
  - 2002 - 2004
    
    University of Mumbai
    
    Masters in Management
  - 1998 - 2001
    
    University of Mumbai
    
    Bachelors in Financial Accounting
Status

Status

Photos

Profile
- All seems well on earth and then a rock falls out the sky. Amazing.
  
  Feb 15, 13
- I bought pistachios. I guess Super Bowl advertising does work!
  
  Feb 13, 13
- Over the years my name has been (mis)pronounced in more ways than I'd ever imagined possible. Some of the more popular iterations include - Maaahnish, Mawnish, Mawwwnish, Mawneesh and even Monique!
  
  Feb 11, 13
- How's it going you ask? Well, I went skiing today and now my entire body hurts, I have phantom ski boot syndrome and the harlem shake won't stop playing in my head. Awesome.
  
  Feb 09, 13
- Alicia Keys, Beyonce, The sign language guy or The Sandy Hook elementary kids. Who do you think will win the Super Bowl today?
  
  Feb 03, 13
Nov 20, 11 " data-title="s " data-link=" http://www.facebook.com/photo.php?fbid=10100318710323960&set=a.821024288790.2407904.20912908&type=1"> Mar 27, 11 " data-title="s " data-link=" http://www.facebook.com/photo.php?fbid=897936885330&set=a.821024288790.2407904.20912908&type=1"> Mar 09, 11 " data-title="s " data-link=" http://www.facebook.com/photo.php?fbid=887267826210&set=a.821024288790.2407904.20912908&type=1"> Nov 23, 10 " data-title="Goodbye, Daddy.s " data-link=" http://www.facebook.com/photo.php?fbid=840632828120&set=a.821024288790.2407904.20912908&type=1"> Jul 03, 10 " data-title="s " data-link=" http://www.facebook.com/photo.php?fbid=782357527290&set=a.821024288790.2407904.20912908&type=1"> Mar 23, 10 " data-title="s " data-link=" http://www.facebook.com/photo.php?fbid=749332220270&set=a.821024288790.2407904.20912908&type=1"> Mar 23, 10 " data-title="s " data-link=" http://www.facebook.com/photo.php?fbid=749330902910&set=a.821024288790.2407904.20912908&type=1"> Feb 16, 10 " data-title="s " data-link=" http://www.facebook.com/photo.php?fbid=738741025110&set=a.821024288790.2407904.20912908&type=1"> Jan 13, 10 " data-title="s " data-link=" http://www.facebook.com/photo.php?fbid=728796538940&set=a.821024288790.2407904.20912908&type=1"> Dec 31, 09 " data-title="s " data-link=" http://www.facebook.com/photo.php?fbid=724489285710&set=a.821024288790.2407904.20912908&type=1"> Dec 07, 09 " data-title="s " data-link=" http://www.facebook.com/photo.php?fbid=718025823540&set=a.821024288790.2407904.20912908&type=1"> Oct 26, 09 " data-title="s " data-link=" http://www.facebook.com/photo.php?fbid=706370156590&set=a.821024288790.2407904.20912908&type=1"> Oct 26, 09 " data-title="s " data-link=" http://www.facebook.com/photo.php?fbid=706368410090&set=a.821024288790.2407904.20912908&type=1"> May 28, 09 " data-title="s " data-link=" http://www.facebook.com/photo.php?fbid=667924726540&set=a.821024288790.2407904.20912908&type=1"> Feb 17, 09 " data-title="s " data-link=" http://www.facebook.com/photo.php?fbid=609613837030&set=a.821024288790.2407904.20912908&type=1"> Jan 19, 09 " data-title="s " data-link=" http://www.facebook.com/photo.php?fbid=604070351220&set=a.821024288790.2407904.20912908&type=1"> Dec 27, 08 " data-title="s " data-link=" http://www.facebook.com/photo.php?fbid=599908346910&set=a.821024288790.2407904.20912908&type=1"> Oct 26, 08 " data-title="s " data-link=" http://www.facebook.com/photo.php?fbid=589765623010&set=a.821024288790.2407904.20912908&type=1"> Nov 04, 07 " data-title="s " data-link=" http://www.facebook.com/photo.php?fbid=539688058850&set=a.821024288790.2407904.20912908&type=1"> Aug 12, 07 " data-title="s " data-link=" http://www.facebook.com/photo.php?fbid=510254349240&set=a.821024288790.2407904.20912908&type=1"> Jul 29, 07 " data-title="s " data-link=" http://www.facebook.com/photo.php?fbid=522950346360&set=a.821024288790.2407904.20912908&type=1"> Jul 17, 07 " data-title="s " data-link=" http://www.facebook.com/photo.php?fbid=522950351350&set=a.821024288790.2407904.20912908&type=1"> Jul 04, 07 " data-title="s " data-link=" http://www.facebook.com/photo.php?fbid=522950356340&set=a.821024288790.2407904.20912908&type=1"> Jun 19, 07 " data-title="s " data-link=" http://www.facebook.com/photo.php?fbid=522950361330&set=a.821024288790.2407904.20912908&type=1"> May 02, 07 " data-title="s " data-link=" http://www.facebook.com/photo.php?fbid=522950366320&set=a.821024288790.2407904.20912908&type=1"> Feb 13, 07 " data-title="s " data-link=" http://www.facebook.com/photo.php?fbid=522950371310&set=a.821024288790.2407904.20912908&type=1"> Jan 16, 07 " data-title="s " data-link=" http://www.facebook.com/photo.php?fbid=522950376300&set=a.821024288790.2407904.20912908&type=1"> Dec 25, 06 " data-title="s " data-link=" http://www.facebook.com/photo.php?fbid=522950381290&set=a.821024288790.2407904.20912908&type=1"> Dec 17, 06 " data-title="s " data-link=" http://www.facebook.com/photo.php?fbid=522950386280&set=a.821024288790.2407904.20912908&type=1"> Dec 14, 06 " data-title="s " data-link=" http://www.facebook.com/photo.php?fbid=522950391270&set=a.821024288790.2407904.20912908&type=1">
Checkins

Checkins

Badges

Profile
- Asian Festival
  1777 E. Broad St
  
  May 26, 13
- Limited Brands Home Office
  3 Limited Pkwy
  
  May 14, 13
- Toronto Pearson International Airport (YYZ)
  3111 Convair Dr.
  
  Apr 25, 13
- Via Train Ottawa vers Montreal
  
  Apr 24, 13
- Chicago O'Hare International Airport (ORD)
  10,000 West O'Hare
  
  Apr 09, 13
- San Francisco International Airport (SFO)
  N McDonnell Rd.
  
  Apr 09, 13
- V. Sattui Winery
  1111 White Ln
  
  Apr 07, 13
- Samovar Tea Lounge
  730 Howard St
  
  Apr 06, 13
- Googleplex
  1600 Amphitheatre Pkwy
  
  Apr 05, 13
- Edamame Sushi & Grill
  3946 Morse Xing
  
  Mar 30, 13
- Starbucks
  3954 Morse Xing
  
  Mar 24, 13
- Dallas/Fort Worth International Airport (DFW)
  3200 E Airfield Dr
  
  Mar 12, 13
- Speakeasy
  412 Congress Ave
  
  Mar 11, 13
- Long Center
  701 W Riverside Dr
  
  Mar 11, 13
- Fleming's Prime Steakhouse & Wine Bar
  320 E 2nd St
  
  Mar 10, 13
- Austin Convention Center
  500 E Cesar Chavez St
  
  Mar 10, 13
- Facebook
  300 W 6th St
  
  Mar 08, 13
- Pistacia Vera
  541 S 3rd St
  
  Mar 02, 13
- Indochine Cafe
  561 S Hamilton Rd
  
  Feb 10, 13
- Digitas
  33 Arch St
  
  Jan 31, 13
Reading

Reading

Read

To Read

Profile

Swim Naked, Defy Gravity and 99 Other Essential Things to AccomplishBefore Turning 30

Where the Sidewalk Ends

Dead Cold

The Andromeda Strain

Kiss the Girls (Alex Cross, #2)

Brick Lane

The Lost World (Jurassic Park, #2)

The Lovely Bones

The Great Indian Novel

Snow

Steve Jobs

The Parascience Pack

A Fine Balance

Best Friends Forever: Me and My Cat: What I've Learned about Life, Love, and Faith from My Cat

Water for Elephants

The Namesake

Holy Cow: An Indian Adventure

Interpreter of Maladies

The Geller Effect

The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time

Mind Medicine

I Hope They Serve Beer in Hell

Ella

Uri Geller: Magician or Mystic?

Maximum City: Bombay Lost and Found

The Time Traveler's Wife

The Audacity of Hope: Thoughts on Reclaiming the American Dream

Eating Animals

The Power of Habit: Why We Do What We Do in Life and Business

The Elephant, the Tiger, and the Cell Phone: Reflections on India - the Emerging 21st-Century Power

The Catcher in the Rye

Bookless in Baghdad: Reflections on Writing and Writers

Inde

Three Cups of Tea: One Man's Mission to Promote Peace ... One School at a Time

The Odyssey
Favorites

Favorites

Profile

Jan 06, 10" data-title="Ingrid Michaelson "The Chain" (Lyrics)"> May 30, 12" data-title="Blood Diamonds (feat. Grimes) - 'Phone Sex'"> Dec 11, 08" data-title="The Grouch - Breath (Official Music Video)"> Oct 29, 12" data-title="MARY CHAPIN CARPENTER What to keep and what to throw away"> Nov 29, 12" data-title="For You - Serena Ryder"> Oct 24, 11" data-title="Niamh Parsons-The water is wide"> Jun 10, 11" data-title="The Man Who Can't Be Moved - The Script (Lyrics)"> Nov 22, 12" data-title="Calvin Harris ft. Florence Welch - Sweet Nothing (Grandtheft & Diplo Trap Remix)"> Sep 20, 12" data-title="Calvin Harris - Sweet Nothing ft. Florence Welch"> Apr 12, 12" data-title="Rudimental - "Feel The Love" ft. John Newman"> Jul 02, 12" data-title="Jessie Ware - Wildest Moments"> Oct 08, 09" data-title="Ne-Yo - Because Of You"> Jun 17, 09" data-title="M.J. - He Venido"> Nov 26, 09" data-title="Magnate ft Pitbull - Nuestro amor es asi. lll Original lll"> Dec 08, 11" data-title="Ace of Base - Never Gonna Say I'm Sorry (Official)"> Dec 08, 11" data-title="Ace of Base - Lucky Love (Official)"> May 10, 12" data-title="Baauer - Harlem Shake (HQ Full Version)"> Aug 21, 12" data-title="Cookie Monster Batman"> Oct 09, 12" data-title="Disclosure - Latch feat. Sam Smith (Official Video)"> Oct 02, 09" data-title="Ultra - Say it once"> Jan 02, 09" data-title="Belinda Carlisle - Big Scary Animal"> Apr 25, 12" data-title="Ready - Frank Ocean lyrics"> Feb 07, 07" data-title="SWV-Right Here (Human Nature Mix)"> Aug 02, 08" data-title="Jan Hammer - "Crockett's Theme" VIDEO!"> Oct 26, 09" data-title="Pras feat Ol' Dirty Bastard & Mya Ghetto Superstar HD with lyrics"> Nov 09, 11" data-title="Outasight - Tonight Is The Night [Official Music Video]"> Nov 25, 09" data-title="A Tribe called quest - Electric Relaxation - Official Music Video"> Aug 26, 10" data-title="Buffalo Springfield - For What It's Worth 1967"> Nov 14, 11" data-title="Ray Charles Born To Lose"> Jan 20, 08" data-title="The Housemartins - Caravan Of Love"> Jun 15, 10" data-title="Roxy Music - Avalon"> Jun 25, 09" data-title="Bryan Ferry - Kiss and Tell"> Feb 05, 10" data-title="Marry Me Lyrics - Train"> Dec 18, 09" data-title="JoJo - Too Little Too Late (Official Music Video)"> Feb 04, 10" data-title="Two Door Cinema Club - What You Know"> Jan 27, 09" data-title="If I Made a Commercial for Trader Joe's"> Sep 28, 11" data-title="Sixpence None The Richer - Spotlight"> May 10, 12" data-title="SISTAR - ALONE cover dance [BlackQueen ver.]"> Jun 08, 07" data-title="she's the one - robbie willians"> Oct 03, 09" data-title="Billy Joel - The Downeaster "Alexa""> Dec 19, 10" data-title="Thomas Dolby - Close But No Cigar"> Nov 25, 08" data-title="Bjork - Big Time Sensuality - Rare Night Version"> Sep 18, 08" data-title="Talvin Singh - OK (Album version)"> Sep 08, 10" data-title="Siouxsie & the Banshees - Kiss Them For Me [480p]"> Aug 29, 12" data-title="K-Town S1, Ep. 8 of 10: "Showtime At Belasco" feat. guest star Tyrese"> Oct 20, 09" data-title="The Temper Trap Sweet Disposition"> May 04, 09" data-title="SHE'S ALWAYS A WOMAN TO ME with lyrics -Billy Joel"> Jun 30, 10" data-title="The 100 Greatest Movie Insults of All Time"> Apr 27, 08" data-title="BOMBAY VIKINGS - Kya Soorat Hai">
Map

Map

Upcoming

Past

Profile
- Your trip
  
  -
- Your trip
  
  -
- London, United Kingdom, June 2013
  
  2013-06-20 - 2013-07-03
- Trip from Columbus to New York
  
  2013-05-23 - 2013-05-23
- Trip from Columbus to New York
  
  2013-05-09 - 2013-05-09
- Ottawa, Canada, April 2013
  
  2013-04-22 - 2013-04-26
- Your trip, April 2013
  
  2013-04-13 - 2013-04-13
- San Francisco, CA, April 2013
  
  2013-04-04 - 2013-04-09
Profile
Favorites

Favorites

Profile
Answered

Answered

Ask

Profile
- How many countries have you traveled to?
  
  11
  
  Asked by Formspring Nov 21, 10