Manager, Online Acquisition Marketing at Victoria's Secret
Retail | Columbus, Ohio Area, US
Digital Marketing Professional with experience in Banking and Retail verticals. Proven success managing growing multimillion dollar online marketing programs with full P&L responsibility.
I am passionate about Online Retail, Digital branding, New Customer Acquisition through internet marketing programs and Social Media Strategy for large retailers.
Specialties: Strategic Planning for all Online Acquisition Marketing Channels including PPC (SEM), Natural Search Optimization (SEO), Affiliate Marketing, Comparison Shopping, Display Advertising, Remarketing/Intent based marketing programs.
Apr
2010 - Present
Manager, Online Acquisition/Internet Marketing / Victoria's Secret Direct
•Strategic planning for all Online Acquisition channels including PPC, SEO, Affiliate marketing, Comparison shopping and Display Advertising.
•Strategic planning for VSD's Social Media Initiatives including Facebook and Twitter.
• Ensure Online Marketing support for key seasonal dates including Product Launches and VS Fashion show.
•Internal Digital Marketing SME ensuring implementation of best practices across channels and developing new processes to support these.
• Maintain and develop, New and Existing Vendor Partnerships to maximize efficiency and effectiveness of online acqusition investments
Jan
2008 -
May
2010
Senior Internet Marketing Analyst / Victoria's Secret Direct
• Plan and oversee key online acquisition activities including paid search, search engine optimization, affiliate marketing, comparison shopping, display advertising, and web2.0 initiatives.
• Develop and manage the internet marketing operating budget. Responsible for ROI and P&L analysis and reporting for online acquisition channels.
• Track performance and proactively establish ROI metrics. Evaluate market research, test results, and competitive intelligence to adjust internet marketing strategies to meet changing market and competitive conditions.
• Actively lead and partner with all cross-functional partners including key stakeholders such as finance, product merchants, creative and IT.
• Maintain and develop all external acquisition vendor partnerships and lead contract negotiations to maximize efficiency and effectiveness of online acqusition investments
Jan
2007 -
Jan
2008
Internet Marketing Analyst / Amtrust Bank
• Planned strategic internet marketing initiatives for the Internet channel, including SEM, SEO, E-mail Marketing and Display Advertising, servicing both AmTrust Bank's online retail channel AmTrustDirect.com as well as AmTrust.com.
•Doubled online deposits in a single year and reduced online acquisition costs by half. Expanded Paid search efforts, while launching Natural search initiatives
•Acted as project manager for key internet channel initiatives, including mortgage form sign up usability testing, Microsoft Sharepoint CMS implementation and cutover.
Aug
2006 -
Dec
2006
Website Coordinator / BGSU Office of Student Life
Worked with Vice President of Student affairs to update and maintain various departmental websites under the office of student life
-
2005
-
2006
Bowling Green State University
MBA
in
Management Information Systems
-
2002
-
2004
University of Mumbai
Masters
in
Management
-
1998
-
2001
University of Mumbai
Bachelors
in
Financial Accounting